About Sanrio

Sanrio is a global lifestyle brand best known for its iconic character Hello Kitty and a diverse portfolio of beloved characters including My Melody, Kuromi, and Gudetama. We offer a wide range of retail products including stationery, accessories, apparel, and home goods that bring smiles to fans of all ages through cute and functional design. Since 1960, we have been dedicated to fostering social communication and spreading happiness through our unique 'small gift, big smile' philosophy.